Price Center
This project encompassed the second half of my 3 months spent at the Yazdani Studio of Cannon Design, in lovely Century City (the quixotically realized cluster of high-rises, smushed between Beverly Hills and Santa Monica).The Principle decided to take advantage of my background in cinema. He asked me to complete a short film that would reveal the connections and spatial strategies of the recently completed Price Center addition, at the UC San Diego campus. It is a building at a nexus of activity in the campus and the design seeks to link two halves as thoroughfare, while also providing student services and dining facilities. The Film uses a 3D model and live-action footage, that I shot on site, to try and tell the story of the building's dynamic arrangement around multiple paths. The viewer gets pulled up and out in a nearly continuous virtual shot.
Here are some screen shots:
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